The oll.in Landing — Build Spec 2.0

Sell the outcome — get the interview, get found, get an answer instead of silence. Ollie does the work; you approve the send.

§The eleven requirement groups

Every directive the owner has given, deduplicated and organised. Each group states its requirements as clear rules a future pass can check against.

01Audience — everyday job seekers, not engineers

The audience choice is the strategy. Every design decision downstream serves this reader, and a landing that tried to serve everyone would blur the wedge.

• Everyday professionals — nurses, teachers, tradespeople, admin, care, sales, hospitality. Software engineers can use it too, but they are never the target and never the imagery.
• The status quo we replace: people who today DIY every application with ChatGPT, and/or pay ~CHF 40/mo for LinkedIn Premium. Name that stack concretely — the reader should recognise their own evenings in it.
• Not only the jobless — three audiences: actively searching · employed & open (passive) · growth-minded. The always-on "Career Radar" outcome exists specifically for the latter two.
• Not Switzerland-limited — DACH-wide. (This is why currency is an open decision, §above.)
• Do not address developers, "10x your applications", or any tech-worker framing.

02What we sell — the outcome, never the technique

Every section headline must promise a result. Mechanism is, at most, quiet supporting proof underneath — never the lead.

03Ollie — the agent is a person, not an "it"

The agent has a name and a character. Treat Ollie as a warm, competent teammate on the seeker's side — the single most humanising choice on the page.

• Name: Ollie (EN) / Olli (DE) — the character of the oll universe. Use the name; never "your agent" or "it".
• Voice: warm, competent, on the seeker's side. Ollie finds the jobs, writes the applications, keeps you visible, and tells you when to hit send.
• The honest line, always present: Ollie prepares; you review and send.
• Never imply Ollie auto-applies, mass-applies, or bot-submits. Ollie hands you a ready dossier; the click is yours.

04The two outcomes — framed as results, not "engines"

There are two ways Ollie gets you hired. Present each as an outcome the reader wants, not as a product feature or an "engine".

05Design direction — Bold (chosen)

Three directions were explored; Bold won. Do not relitigate — build in Bold.

See the full exploration and rationale in the design study. Bold's oversized/red/ink-border language is what carries the "it runs itself" energy the maxed-out visuals need.

06Visual language — maxed out (the north star)

The visuals carry the story so prose can be minimal. Max out visuals, animation and media — all as generated HTML/CSS artifacts, no heavy libraries.

• Maxed-out generated HTML/CSS — animation and media, no heavy libs. The page should feel alive and premium.
• Borrow the technical-diagram craft, reimagined for a non-technical reader. Be inspired by how oll.am illustrates its platform (the C4 diagrams, the constellation, the boxes-and-arrows) — but reimagined to sell the outcome to a job seeker, not the tech.
• Where a visual shows something, don't also describe it in prose — skip redundant labels; let the artifact do the talking.

The hero — short, with a blown-out animated storyboard

Keep the hero copy compact. On the right, a blown-out, oversized, animated storyboard shows Ollie working — a 4-beat loop that reads as "it runs itself":

The loop is animated and oversized. It is the single most important artifact on the page: it answers "what does Ollie even do?" without a paragraph.

07Copy discipline — aggressively lean

Because the visuals carry the story, the words get to be few. Cut hard, say each idea once.

08Pricing — honest full price, no fake discount

Show the real prices. No strike-through, no "50% off", no limited-time countdown. "Founding / launch target / waitlist" wording is fine because it is true.

• No strike-through prices, no "was CHF X", no "50% off", no limited-time discount or countdown.
• Allowed: "founding price", "launch target", "waitlist" — all true, all fine.
• The Job Hunt is framed as a 2-month start, billed monthly, cancel once hired — matching a real search, not a trap subscription.
• The Photo CHF 29 is a founding-price reservation, not a live charge (foto checkout is parked).

09Honesty guardrails — non-negotiable

The honesty is the positioning, not the fine print. In a category of over-promises, being the tool that tells the truth is the moat.

10Behaviour & tech contract

One file, crawler-safe, bilingual, accessible. These are hard requirements a pass must satisfy.

• Single self-contained HTML file.
• EN/DE i18n toggle — native German, auto-detect German browsers, choice persists.
• Dark-mode toggle — OS-detected, toggleable, persisted.
• Reveal-on-scroll WITH a 1400ms safety fallback — link-preview crawlers must never see a blank page; a timer force-reveals everything if the observer misfires. Motion off under prefers-reduced-motion.
• Full SEO — OG + Twitter cards, JSON-LD, a 1200×630 share image, favicon.
• Crawler-safe, responsive, accessible.

11Status & next