oll.in — the job hunt that runs itself.

Every incumbent makes you do the robot's work. oll.in is the honest inverse — the agent does it, you approve the send.

01What oll.in actually is — and who it refuses to be for

A landing converts only if the first ten seconds name the reader's pain and the product's shape at once. oll.in's hero does both — and its audience choice is the strategy.

The hero headline is "The job hunt that runs itself while you work and sleep." The sub-line is the whole thesis in one breath: "Stop pasting your CV into ChatGPT for every job. Your agent finds and writes them — you just review and send." Two CTAs — Join the waitlist and See it work — and a trust row (you approve every send · cancel anytime · made for real jobs, not just tech) that pre-empts the three objections a non-technical reader has before they scroll.

The last of those — "not just tech" — is the deliberate line in the sand. Every auto-apply tool on the market is US-centric, English-first, and built for software engineers. oll.in's wedge is the opposite: the nurse in Bern, the teacher in Zürich, the plumber in Luzern — great at their job, allergic to job-hunting. The page repeats this everywhere (the hero faces, the who-it's-for grid, the walkthroughs) because the audience is the differentiation. A landing that tried to serve everyone would blur it.

02The nine-section conversion architecture

The page was decluttered to nine sections, each doing one job in the persuasion sequence: name the pain → contrast the enemy → show the mechanism → widen the value → prove it's for you → make it concrete → price it → humanise it → ask. Nothing is decorative.

The rhythm is classic conversion, but the content is disciplined to the audience: no jargon, concrete francs, real faces, and a single ask. The three red steps are the signature moments — the parts a reader remembers.

03The three signature moments

Most landing pages are text with buttons. oll.in earns belief with three concrete artifacts that make the abstract ("an agent works for you") tangible — each one honest by construction.

1 · The agent-at-work activity feed

The hero's right column is a mocked dashboard that shows the agent doing the work — a live-styled feed the reader can imagine waking up to. It's the fastest way to answer "what does an agent even do?" without a paragraph of explanation.

Note the last row: even the demo ends at "Review", never "Applied". The honesty boundary is baked into the hero art itself.

2 · The before/after Bewerbungsfoto — the founder's own photo

The deliverables section shows a professional-photo before/after. The critical craft choice: it uses the founder's own generated headshot, honestly labelled "A real example — the founder, both looks made with the photo tool. Not a customer testimonial." A stock before/after would be a lie; a real one from a customer they don't have yet would be a fabrication. Using Samuel's own face is the only honest way to show the result — and it doubles as proof he uses his own tool.

This is also where oll.in connects to the platform's existing foto-service headshot capability — the one product on Core that already has a guest-checkout path. The photo is the concrete, shippable-today slice of the agent's promise.

3 · The real profession photos

The who-it's-for grid uses real photographs of the actual professions — a nurse, a classroom, a workbench, an office desk, a café. For an audience that has never seen a product "for people like me", recognition is the conversion. The photos are honestly disclosed as stock (see §04), used for illustration — the faces are not presented as customers.

04The honesty architecture — the through-line and the moat

This is the point of the whole page. oll.in's honesty is not compliance decoration bolted to the footer — it is the positioning. In a category full of "apply to 1,000 jobs while you sleep" over-promises, being the one tool that tells the truth is the differentiation a nervous, non-technical, DACH audience actually buys.

05EN/DE — the whole reading path, both languages

The audience is DACH. A German speaker who hits an English wall bounces. So the page carries a full EN/DE language toggle — and it's engineered to cover the entire persuasion path, not just the nav.

Small tell of the craft: even the founding-offer banner and the honest price footnote are translated — because the moments where trust is won or lost (the ask, the small print) are exactly the ones a reader will scrutinise in their own language.

06The founding-price lifecycle

Pricing on an early-access page is a lifecycle problem, not a number. oll.in frames three plans around a single honest idea: hold a founding price now, pay when it opens.

The design choices that keep it honest: a 50% limited-time founding discount shown as a struck target price (the reader sees exactly what they save and that the target may move); the Job Hunt plan is framed as a 2-month start, billed monthly, cancel once hired — matching the real shape of a job search, not a trap subscription; the CHF 15 photo is a founding-price reservation, not a live charge; and a footnote states plainly that joining the waitlist doesn't charge you. The pricing sells the future without pretending the present is more than it is.

07The craft under the surface

The details a casual read misses — the ones that make the page feel finished, findable and trustworthy.