oll.am · oll.in distribution drafts · staged for Sam to post · 2026-07-08

oll.in — distribution drafts

The first-100 plan from the GTM brief, turned into ready-to-post copy: an expat-forum Swiss-CV checklist, Reddit value-answers plus one honest show-post, a LinkedIn build-in-public series, three reel scripts, and a university-career-center outreach email. Beachhead = English-speaking expats; positioning = "your CV is fine, it's just not Swiss," pay-once, grounded + cited, photo bundle. Every draft leads with genuine help; oll.in is mentioned once, honestly, only where it's actually relevant.
⚠️ STAGED ONLY — nothing here is auto-posted. Sam reviews and posts each of these himself, in his own voice, on his own account. There is no mass-DM, no scraping, no automation, no ToS-violating behaviour anywhere in this pipeline. Honesty guardrails held in every draft: no "Swiss-hosted" / data-residency claim, no detector-evasion framing, no invented stats or testimonials, and nothing implying a state, RAV, or university endorsement. Where a draft cites a market figure, it's framed as context Sam can verify — not a claim about oll.in.

The drafts

  1. englishforum.ch — Swiss CV checklist
  2. Reddit — 2 answers + a show-post
  3. LinkedIn — 5-post build-in-public series
  4. 3 reel / TikTok scripts
  5. University career-center outreach email

1 · englishforum.ch a genuinely useful newcomer checklist

Platform: englishforum.ch (the English-speaking-Switzerland forum), Employment sub-forum · Format: a helpful reference post, contributed as a real member — not an ad. Post it once oll.in is live; mention it a single time, at the end, plainly.

The post

Title: A Swiss job-application checklist for newcomers (what's different from an international CV)

Moving here and getting silence on applications that worked back home? It's usually not your experience — it's that a Swiss "Bewerbungsdossier" has its own conventions. Here's the checklist I wish I'd had:

1. The photo. A professional headshot is still expected on most Swiss CVs (top-right, roughly 3.5×4.5cm). Neutral background, business dress. This alone trips up a lot of newcomers coming from UK/US "no photo" norms.
2. The permit line. State your work-authorisation status plainly (permit B / C / L, or EU/EFTA citizen). Recruiters look for it early — leaving it out creates doubt.
3. The Motivationsschreiben. A tailored cover letter is not optional here; it's read. One page, addressed to the role, concrete about why this employer.
4. The Arbeitszeugnis. Swiss reference letters use coded language. If you have foreign references, translate + attach them; if you've worked here, understand what your Zeugnis actually says.
5. Structure. A "tabellarischer Lebenslauf" — reverse-chronological, tabular, typically 1–2 pages, complete dates. Photo, contact, then experience, education, languages (with levels), skills.
6. Language. Match the posting's language (DE/FR/IT or EN) and state your real levels honestly (A2/B1/C1…). Don't inflate them — it surfaces in the interview.

Hope that saves someone the months it took me to figure out. Happy to answer questions in the thread.

(Full disclosure: I got frustrated enough with this that I built a small tool, oll.in, that turns your existing CV + a job posting into a Swiss-format dossier and only writes what's actually in your CV — no invented experience. Pay-once, not a subscription. Not for everyone; the checklist above stands on its own regardless.)

Why this converts: it earns trust by being useful with zero ask, so the single honest mention reads as "the person who wrote the good checklist made a thing" — the highest-credibility referral there is.

2 · Reddit advice-first answers + one honest show-post

Platform: r/Switzerland, r/AmerExit · Format: reply to real, current threads only; the tool is named once, and only when it's directly on-topic. The show-post is flaired appropriately and framed as "built this, feedback welcome."

Answer A — r/Switzerland ("How do applications work here? Not hearing back")

A few things that are genuinely different from most other countries and quietly cost people interviews: (1) a professional photo is still expected on the CV; (2) put your permit status (B/C/L or EU/EFTA) near the top; (3) a tailored Motivationsschreiben is read, not skimmed — one page, specific to the employer; (4) match the posting's language and list real language levels. Structure is the tabular reverse-chronological "Lebenslauf," 1–2 pages. If you've got a solid CV already, the work is mostly re-formatting + a genuine cover letter, not starting over. Happy to look at a specific posting if you paste the (anonymised) requirements.

Answer B — r/AmerExit ("Moving to Switzerland for work — how's the job hunt?")

Realistic version: your experience travels fine, but the application format doesn't. Expect to add a photo, state your permit/authorisation, write a real one-page cover letter per role, and match the language of the posting. Give yourself a longer runway than in the US — hiring here is more deliberate, and there are two seasonal waves (roughly January and late summer). One honest warning: don't let any AI tool pad your CV with skills or titles you don't have — recruiters here notice, and it's the fastest way to a "no." Keep it truthful and Swiss-formatted and you'll do fine.

Show-post — r/Switzerland (flair: "made this / feedback")

Title: I built a small tool that turns your CV + a job posting into a Swiss-format dossier — would love honest feedback

After helping a few friends reformat international CVs into Swiss ones for the hundredth time, I made oll.in. You paste your existing CV and a job posting; it produces a Swiss-format CV + a tailored cover letter, and — the part I actually care about — it only uses what's in your CV. It won't invent a certification or a job you didn't have; every line traces back to something you gave it. Pay-once (no subscription), and there's a headshot add-on. It's early and I'm building it in public from Zürich — I'd genuinely like to hear what's wrong with it, what's missing, or where the format's off. Not trying to replace a human career coach; just trying to make the boring reformatting honest and fast. Mods, happy to remove if this isn't the place.

Why this converts: the two answers build a track record of real help before any self-promotion; the show-post is explicitly feedback-seeking and self-deprecating, which is what the subs reward — and it front-loads the one true differentiator (never invents) that no competitor claims.

3 · LinkedIn a 5-post build-in-public series

Platform: LinkedIn, Sam's personal profile · Format: one short post every few days; founder voice; one Swiss-CV insight each; no hard sell, a soft link only where it fits. Post 5 is the only one that asks.

Post 1 — the photo

In the US and UK, putting a photo on your CV is a mistake. In Switzerland, leaving it off is the mistake. Same document, opposite rule. Most of the "why am I getting no replies?" cases I see from newcomers come down to a handful of these format inversions — not the quality of their experience. Building in public from Zürich; sharing them one at a time.

Post 2 — the cover letter

"Nobody reads cover letters." True in a lot of places — not here. In Switzerland the Motivationsschreiben is genuinely read, and a generic one hurts you. One page, addressed to the actual role, concrete about why this employer. It's the single highest-leverage hour in a Swiss application, and it's the thing people skip.

Post 3 — the honesty problem with AI applications

The thing that worries me about AI-written applications isn't the writing — it's the inventing. Ask a chatbot to "make my CV stronger" and it will happily add a certification you don't have. Recruiters notice, and it's an instant no. The bar I set for what I'm building: it can only use what's actually in your CV. If it's not there, it doesn't appear. Honesty isn't a feature here — it's the whole point.

Post 4 — pay-once, not a subscription

You apply for a job a handful of times, then you stop. So why is every application tool a monthly subscription you forget to cancel? I decided mine would be pay-once — you pay for the application you're doing, not for a month of a thing you'll use twice. Small decision, but it's the one I'm most sure about.

Post 5 — the ask

I've been sharing the Swiss-CV format quirks that trip up newcomers. The tool behind the posts is now live: oll.in — paste your CV + a job posting, get a Swiss-format dossier that only says what's true about you, pay-once, with a headshot add-on. It's early and built in public from Zürich. If you or someone you know is job-hunting in Switzerland, I'd love for you to try it and tell me what's wrong with it. Link in the comments.

Why this converts: four posts of pure insight earn the right to one ask; the series quietly plants the differentiators (never-invents, pay-once) as opinions, not pitches, so post 5's link feels earned rather than sprung.

4 · Reel / TikTok scripts "Swiss CV vs your CV," specific + myth-busting

Platform: Instagram Reels / TikTok, ~20–35s each · Format: fast, on-screen text, one myth per video. Talking-head or screen-record; no fabricated stats.

Script 1 — the photo flip

[On screen: "Your CV" → a clean US-style CV, no photo] "In most of the world, this is a great CV." [Swipe → the same CV with a headshot top-right, permit line, tabular layout] "In Switzerland, it's incomplete. Photo, top-right. Your permit status, near the top. Tabular layout, complete dates." [End card] "Same experience. Swiss format. That's usually the whole difference." (caption: no invented experience — just reformatted honestly. oll.in, built in public from Zürich.)

Script 2 — the cover-letter myth

[Text: "Nobody reads cover letters"] "In Switzerland? They do." [Text: "Motivationsschreiben"] "One page. Addressed to the actual role. Concrete about why this employer — not 'I'm a hard worker.'" [End card] "Skip it and you're the easy no. It's the most-skipped, highest-leverage page in a Swiss application." (caption: the boring page that actually matters.)

Script 3 — the AI-honesty flip

[Text: "make my CV stronger" typed into a chatbot] "Watch what it does." [Highlight a line: 'AWS Certified' — with a red 'you never said this'] "It invented a certification. Recruiters catch this — instant no." [End card] "The bar should be simple: if it's not in your CV, it's not in your application. Ever." (caption: honest by design. oll.in.)

Why this converts: each reel is a single concrete, screenshot-able myth — shareable on its own merit — and the honesty script dramatises the one thing the whole category gets wrong, which is exactly oll.in's wedge.

5 · University career-center outreach a free checklist / workshop offer

Platform: email to Swiss university career-service inboxes (ETH, UZH, EPFL, HSG, and the FHs — international-student offices in particular) · Format: short, offer-first, no attachment on the first touch. Sam sends individually, personalised.

The email

Subject: A free Swiss-CV checklist for your international students

Hi [name],

I'm a builder based in Zürich. A recurring thing I see with international graduates is that their applications are strong but not in the Swiss format — no photo, missing permit line, no proper Motivationsschreiben — and they get silence they don't deserve.

I've put together a plain, one-page Swiss-application checklist (photo, permit, Motivationsschreiben, Zeugnis, structure, language levels) that I'd be glad to share with your students, free — as a handout, or as a short workshop if that's more useful. No cost and no catch; I'm building a related tool and the best thing I can do right now is be genuinely helpful to people entering the Swiss market.

Would a checklist or a 30-minute session be useful this term? Happy to tailor it to your students.

Best,
Sam

Why this converts: career centers gate access to exactly the beachhead (international students facing the format gap) and respond to genuine, no-cost help; leading with the free checklist — not the product — is what gets a reply and, later, a warm channel.